Research
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Sports, causes boost Canadian sponsorship spending to $4.7B
August 19, 2026 -
Walmart tops Canadian BTS shopping survey
August 17, 2026 -
Does the world still need more Canada?
August 10, 2026 -
Visa Canada data shows football-linked spend boost in Toronto and Vancouver
August 5, 2026 -
Majority of consumers believe most brands use at least some AI: study
August 5, 2026 -
In-store a near-unanimous back-to-school channel choice: study
July 31, 2026 -
Thomson Reuters unveils new AI mascot The CoCo
July 27, 2026 -
Bud and Jays invite Canadians to reconnect for Father’s Day
June 19, 2026 -
Harris Poll: World Cup business optimism is high, but uneven
June 11, 2026 -
Canada Day plans point to outdoor, communal celebrations
May 29, 2026 -
RBC, TD represent Canada in Kantar’s BrandZ top 100 for 2026
May 14, 2026 -
Survey: Spending held steady in Q1 amid restraint and caution
May 8, 2026 -
POCAM’s Visible & Vocal survey signals DEI backslide
May 1, 2026 -
Dollarama leads Leger’s brand reputation survey
April 20, 2026 -
Sleep Country takes ‘Stop Sleep Shaming’ to the streets
March 25, 2026 -
Marketing activity drives $130.9 billion in GDP: CMA, Signal49
March 24, 2026 -
Madison and Wall revises ad growth up to 5.8% as headwinds persist
March 17, 2026 -
Survey shows marketing leaders struggling to hire skilled talent
March 16, 2026 -
Radical honesty is a competitive advantage: VML report
March 13, 2026 -
When packaging meets policy: what it means for brands and consumers
March 12, 2026 -
Ipsos outlines reduced spending on family essentials
March 10, 2026 -
Criteo report: what’s driving Canadian shopping decisions
March 6, 2026 -
BIPOC Hackathon challenges ‘Canadian’ tropes in marketing
March 5, 2026 -
Canadians distrust corporate claims of social, environmental action: report
March 5, 2026 -
Numerator reveals shoppers’ pre-Easter purchasing plans
March 4, 2026 -
Poll shows early effects of Health Canada front-of-package warnings
March 2, 2026 -
From emotion to endurance: How ‘Elbows Up’ is evolving one year in
March 2, 2026 -
Influencers’ effect on purchase intent plateauing, survey data shows
February 26, 2026 -
Kantar Canada on how limited choice affects the consumer psyche
February 20, 2026 -
Over 60% of consumers seeking out Canadian products in 2026: IMI poll
February 19, 2026 -
BIPOC equity in advertising: What drives change?
February 18, 2026 -
As BIPOC progress stalls, ‘Why is no one talking about this injustice?’
February 17, 2026 -
Tech brands hold firm atop Ipsos Canada’s most-influential ranking
February 11, 2026 -
Multi-channel mix, Canadiana key to Super Bowl success: Kantar
February 3, 2026 -
Indies captured 78% of AOR wins as pitch activity dipped in 2025: Listenmore
January 28, 2026 -
Canadian CEO confidence dips amid trade concerns: PwC poll
January 26, 2026
