Research
-
93% of Canadians identify as intentional shoppers: Lightspeed poll
August 15, 2025 -
AI consumer behaviours becoming increasingly entrenched: poll
August 13, 2025 -
Most Canadians expect harder inflation impact for back-to-school 2025: survey
August 12, 2025 -
Nestlé repeats as Brand Finance’s most valuable food brand
August 7, 2025 -
Nearly three in 10 marketers on the hunt for new roles: study
August 6, 2025 -
Legacy grocers remain preferred shopping destination for Labour Day: poll
August 1, 2025 -
Healthy Planet donating kid-friendly ingredients to Canadian food banks
July 31, 2025 -
Canadians more price conscious than global peers, PwC finds
July 31, 2025 -
EDI efforts face resistance, but most still see its value: CMA report
July 29, 2025 -
Brainsights and strategy scanned brains to uncover biases at Cannes
July 21, 2025 -
What’s the neuroscience of nationalism? Here’s what the research says
July 15, 2025 -
Decoding the rise of Gen Z traditionalists
July 11, 2025 -
AI skepticism is strong in Canada, survey shows
July 2, 2025 -
Harris poll suggests ‘Buy Canadian’ trend is taking root in consumer habits
June 30, 2025 -
POCAM launches Montreal chapter to assist BIPOC creatives in Quebec
June 27, 2025 -
Marketing managers report slowdown in hiring process: Survey
June 25, 2025 -
CMOs report gap between AI excitement and execution in IBM survey
June 19, 2025 -
IMI says ‘Canada’ messaging is ‘low-hanging opportunity’ for brands
June 5, 2025 -
Canadians increasingly looking online for dining deals: poll
May 23, 2025 -
RBC claims lone Canadian slot in Kantar’s BrandZ top 100 list
May 21, 2025 -
Leading without a map: Why innovation is the new leadership imperative
May 20, 2025 -
CMDC report finds 96% of senior marketers use AI
May 13, 2025 -
RBC tops list of preferred banks in newcomer loyalty survey
May 12, 2025 -
Cultural Intel uncovers multicultural insights with ‘Buy Canadian’ poll
May 9, 2025 -
Poll shows dairy items are the top target for consumers buying Canadian
May 8, 2025 -
‘Buy Canadian’ movement more likely to spare QSRs and retailers: Leger
May 6, 2025 -
TD tops Brand Finance’s Canada 100 survey for third straight year
April 28, 2025 -
Leo’s 2025 HumanKind Study: Navigating the digital dilemma
April 22, 2025 -
‘Proudly Made in Canada’ packs the biggest punch with shoppers: IMI research
April 22, 2025 -
Why B2B marketing needs a human reboot
April 17, 2025 -
Leo’s 2025 HumanKind Study: Young Canadians are defining ambition on their own terms
April 15, 2025 -
BIPOC creatives report decline in inclusivity: POCAM poll
April 14, 2025 -
Canadian brands seeing post-tariff reputational boost, Leger survey says
April 10, 2025 -
CMA resources outline responsible AI use
April 9, 2025 -
Exclusive: Leo’s Tahir Ahmad and Sarah Carpentier dissect the 2025 HumanKind Study
April 7, 2025 -
SickKids, FCB retain ‘VS’ platform’s fighting spirit for 150th celebrations
April 3, 2025
