Research
-
Edelman Trust Barometer reveals growing insularity in Canada and abroad
January 23, 2026 -
Tim Hortons wins big in BrandSpark Best New Product Awards
January 22, 2026 -
Why are women’s sports the smartest play in media right now?
January 21, 2026 -
Black Friday, last-minute rush drive holiday spending: Moneris
January 19, 2026 -
Fast food fights for traffic amid cautious consumer climate
January 19, 2026 -
Drop in non-essential spend continues in December: Poll
January 16, 2026 -
New playbook gives creatives strategies for slowing down in AI era
January 15, 2026 -
In uncertain times, trust earns a premium for Canada’s leading brands
December 18, 2025 -
Gen Z trusts product ratings more than Gen Alpha: study
December 16, 2025 -
Canadian Q4 ad forecast better than expected: Madison and Wall
December 9, 2025 -
Canadians pivot to healthier diets as GLP-1 use accelerates, studies show
December 8, 2025 -
As gen AI use grows, Canadians want clearer rules and better training: study
December 2, 2025 -
Turkey tops table for 60% of holiday hosts: Field Agent Canada
November 27, 2025 -
More than 80% of shoppers patiently seeking holiday deals: study
November 25, 2025 -
Sweat equity: How Gatorade is backing the PWHL with sports science
November 24, 2025 -
IMI survey shows traditional tactics still hold sway with gen Z
November 24, 2025 -
P&G, Loblaw top winners at BrandSpark Most Trusted Awards
November 20, 2025 -
Environics Analytics: The power of patient potential
November 11, 2025 -
PWHL earns top marks for corporate reputation: Harris poll
November 4, 2025 -
CDs lead salaries increase, gender pay gap persists: Creative Earners report
November 3, 2025 -
Burger King leads restaurant surge in LoyalT points-program survey
October 30, 2025 -
Quebec holiday shoppers eye flyers, patience and deals: study
October 29, 2025 -
RBC again tops Kantar’s list of the Top 40 most valuable Canadian brands
October 24, 2025 -
Caution abounds ahead of holiday shopping season: PwC poll
October 20, 2025 -
Dollar stores lead Halloween, mass channels Christmas: Numerator
October 16, 2025 -
Holiday spend to rise modestly, with discretionary pullback: study
October 15, 2025 -
Martech roles commanding premium salaries, Robert Half survey shows
October 6, 2025 -
Consumers continue to turn to dollar and club channels: study
September 24, 2025 -
Per-capita restaurant spending trails 2019 levels, report shows
September 22, 2025 -
Gen Z puts price points ahead of patriotism in August: Ipsos
September 11, 2025 -
Gen X, wealthy Canadians led Prime Day shopping: Numerator
September 3, 2025 -
Mydoh uses back-to-school season to speak to a new generation
September 2, 2025 -
American product switching has declined since the spring: study
August 29, 2025 -
New study reframes Canadian ad sector as a hidden GDP engine
August 28, 2025 -
More than six in 10 Canadians feeling BTS financial strain: Leger
August 26, 2025 -
Canada Day sales dip despite patriotism running high: Numerator
August 25, 2025
