Strategy Strategy uncovers and shares the bold vision, brand new ideas of Canada's national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, awards competitions, as well as various initiatives with industry partners - from the CASSIES to our presence at Cannes. 2026-09-01T15:04:21Z https://strategyonline.ca/feed/atom/ WordPress Laurie Wilson <![CDATA[Maxine Chapman takes on president and CEO role at Destination Ontario]]> https://strategyonline.ca/?p=368559 2026-09-01T15:04:21Z 2026-09-01T14:14:16Z

After more than four years helping evolve the Ontario Lottery and Gaming Corporation’s (OLG) brand, Maxine Chapman is taking on ...

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After more than four years helping evolve the Ontario Lottery and Gaming Corporation’s (OLG) brand, Maxine Chapman is taking on ...

Read More]]> Laurie Wilson <![CDATA[What’s keeping Cadillac Fairview’s Craig Flannagan up at night?]]> https://strategyonline.ca/?p=368546 2026-09-01T14:18:36Z 2026-09-01T14:08:34Z

In this series, we ask top industry execs and marketers about their biggest fears and concerns. What is giving top ...

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In this series, we ask top industry execs and marketers about their biggest fears and concerns. What is giving top ...

Read More]]> Laurie Wilson <![CDATA[Fanta expands Halloween universe with Ghost Face and AI]]> https://strategyonline.ca/?p=368574 2026-09-01T14:10:51Z 2026-09-01T14:07:58Z

Fanta is taking its long-running connection to Halloween in a new direction, expanding on partnerships with established horror franchises to ...

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Fanta is taking its long-running connection to Halloween in a new direction, expanding on partnerships with established horror franchises to ...

Read More]]> Cole Watson <![CDATA[Cheekbone expands its beauty ecosystem into skincare]]> https://strategyonline.ca/?p=368489 2026-09-01T11:24:39Z 2026-09-01T11:24:39Z

Cheekbone Beauty has expanded into skincare as it looks to better serve its existing customer base and introduce new consumers ...

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Cheekbone Beauty has expanded into skincare as it looks to better serve its existing customer base and introduce new consumers ...

Read More]]> Cole Watson <![CDATA[BeaverTails pairs with Deep’n Delicious for ‘Match Made in Canada’]]> https://strategyonline.ca/?p=368459 2026-09-01T11:24:24Z 2026-09-01T11:24:24Z

On the hunt for its next foodie collab, BeaverTails has partnered with McCain to introduce a new limited-time dessert across ...

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On the hunt for its next foodie collab, BeaverTails has partnered with McCain to introduce a new limited-time dessert across ...

Read More]]> Adriana Ortiz <![CDATA[Everyone wants into sports. But how do you make the investment pay off?]]> https://strategyonline.ca/?p=368530 2026-08-31T21:53:57Z 2026-08-31T19:42:32Z

From the FIFA World Cup and the Olympics to emerging domestic leagues and hyper-local activations, sports and cultural partnerships are rewriting the marketing playbook. Hear from Coca-cola, Labatt, NFL Canada and Sephora as they unpack their partnership strategies, explain how they measure real ROI and share what it takes to create experiences that drive both business results and lasting fan engagement.

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Strategy Staff <![CDATA[Introducing the 2027 AToMiC Awards co-chairs]]> https://strategyonline.ca/?p=368463 2026-08-31T14:33:07Z 2026-08-31T14:33:07Z

Rona’s Catherine Laporte and Shaftesbury’s Jay Bennett have been selected as the co-chairs for the 2027 AToMiC Awards. Laporte, the chief ...

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Rona’s Catherine Laporte and Shaftesbury’s Jay Bennett have been selected as the co-chairs for the 2027 AToMiC Awards. Laporte, the chief ...

Read More]]> Laurie Wilson <![CDATA[Amex paints Yorkville blue to promote small-business discovery]]> https://strategyonline.ca/?p=368418 2026-08-31T15:18:05Z 2026-08-31T14:19:44Z

American Express is taking its support for small businesses beyond its “Shop Local” messaging and onto the streets of Toronto’s ...

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American Express is taking its support for small businesses beyond its “Shop Local” messaging and onto the streets of Toronto’s ...

Read More]]> Christopher Lombardo <![CDATA[Birks and actor Sophie Nelisse show how ‘Every Jewel Holds a Story’]]> https://strategyonline.ca/?p=368016 2026-08-31T14:41:57Z 2026-08-31T14:19:24Z

Birks has named Sophie Nélisse its brand ambassador and launched a national campaign starring the Canadian actress that explores how ...

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Birks has named Sophie Nélisse its brand ambassador and launched a national campaign starring the Canadian actress that explores how ...

Read More]]> Laurie Wilson <![CDATA[Josh Stein named first CCO at We Are Social Canada]]> https://strategyonline.ca/?p=368443 2026-08-31T15:54:13Z 2026-08-31T13:56:44Z

From left: We Are Social Canada CCO Josh Stein, managing director Krisztina Virag and group director of sport Curtis Diggins We ...

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From left: We Are Social Canada CCO Josh Stein, managing director Krisztina Virag and group director of sport Curtis Diggins We ...

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