Shopper Marketing
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SunRype uses variety to target the back-to-school lunchbox
6 days ago -
Astro puts Canadian tropes to work on the yogurt line
July 6, 2026 -
Collective Arts offers two tickets to paradise via artist postcards
June 26, 2026 -
French’s goes yellow on yellow with Minions
June 12, 2026 -
Big Daddy says it’s time to put away kiddie cookies
June 4, 2026 -
Ben’s Original leans into authenticity in ready-to-eat launch
May 20, 2026 -
M&Ms and Marvel merge IPs for contesting and experiential initiative
May 20, 2026 -
Real Canadian Superstore offers audio recognition treats
May 15, 2026 -
Candy Can looks for a social pop through Bubblicious collab
May 13, 2026 -
TD Wealth outlines how ‘calm is an asset’ in latest push
May 12, 2026 -
No Name makes value its talking point in tabloid activation
April 13, 2026 -
Fanta taps into gaming fandom for first time with Xbox LTO
April 10, 2026 -
Aussie challenger Mo’s Coffee brings its story to Canadian retailers
April 2, 2026 -
Broadfork uses cancer-prevention data as framework for discounts
March 30, 2026 -
Hellmann’s puts mayo at centre stage with background actor’s help
March 25, 2026 -
How Olly is refreshing its tactics (which includes a public shower)
March 12, 2026 -
Club House extracts value from Harry Potter through Butterbeer
March 10, 2026 -
Happy Pops pairs with Barbie for International Women’s Day
March 9, 2026 -
Salt XC: Going beyond the rink board
February 24, 2026 -
Hellmann’s teams with Raptors to support mayo flavours line
February 20, 2026 -
Shopper marketing a key ingredient in Mid-Day Squares’ PB&J
February 12, 2026 -
Conagra gets Instacart boost for cross-brand POS program
February 11, 2026 -
Twizzlers expands seasonal strategy to show up in big-game moments
January 30, 2026 -
Cheerios charts a path from dreams to Team Canada
January 26, 2026 -
Pepsi taps Canadian pride with Maple Cola flavour innovation
January 15, 2026 -
In uncertain times, trust earns a premium for Canada’s leading brands
December 18, 2025 -
Loblaw pilots 360-degree screens as part of retail-media push
December 17, 2025 -
Glad Canada drops trash-filled musical number
December 17, 2025 -
Greek brand Alfa smashes plates to herald its arrival in Canada
November 26, 2025 -
Corona building on its non-alc momentum with Winter Games tie-in
November 11, 2025 -
How Coca-Cola is leaning further into hockey fandom
October 30, 2025 -
Mondelez, NHLPA name grant recipients in Oreo boost
October 29, 2025 -
How Armstrong Cheese is activating its latest ‘crave’ platform iteration
October 27, 2025 -
Point of sale closes the loop for social-led Philadelphia Pumpkin Spice LTO
October 22, 2025 -
McCain brings Bollywood authenticity to South Asian flavour innovations
October 20, 2025 -
Food Basics calls Diwali work a natural extension of brand values
October 16, 2025
