Tech – Strategy

Alter Ego and VML Canada launch VFX filter in call for wildfire relief

Cole Watson — Mon, 24 Aug 2026 12:51:04 +0000

Toronto-based production house Alter Ego and VML Canada are teaming up to support wildfire relief efforts in northern Ontario with ...

Why brands can no longer SEO their way to trust

Guest Contributor — Wed, 12 Aug 2026 15:13:32 +0000

Chelsea Clarke’s article was previously featured in the Summer 2026 issue of Strategy Magazine. Remember when every digital journey began with Google? Lately, ...

Staples creates student personas to alleviate back-to-school shopping worries

Cole Watson — Wed, 05 Aug 2026 15:35:12 +0000

Staples has rolled out a new back-to-school campaign with Bensimon Byrne to help Canadian families feel more confident when choosing ...

Conseil quebecois LGBT maps the personal journeys behind Pride

Cole Watson — Thu, 30 Jul 2026 14:27:04 +0000

The Conseil québécois LGBT has launched an initiative to uplift underrepresented communities while homophobia and transphobia continue to rise in ...

Schneider Electric makes the invisible visible at Union Station

Christopher Lombardo — Thu, 30 Jul 2026 14:26:32 +0000

Schneider Electric Canada is taking over Toronto’s Union Station as part of a campaign designed to make the invisible role ...

Tinder’s Double Date strategy: More friends, less pressure

Cole Watson — Wed, 15 Jul 2026 16:35:29 +0000

Tinder Canada is leaning into the broader social aspect of dating with a new campaign promoting its Double Date feature, ...

Labour recruits Adam Zolis to lead new strategy practice

Cole Watson — Fri, 26 Jun 2026 12:15:08 +0000

Image of Adam Zolis courtesy of Labour Toronto-based agency Labour is expanding its offerings beyond PR and creative advertising with the ...

Google Canada’s Laura Pearce: It’s time to claim Canada’s AI advantage

Guest Contributor — Fri, 19 Jun 2026 22:05:56 +0000

For decades, Canadian marketing has arrived at Cannes Lions with a trademark mix of pride and polite reserve. We punch ...

It’s time for an armistice in the content war

Guest Contributor — Fri, 05 Jun 2026 15:57:20 +0000

By Alister Adams We are consuming more content than at any point in human history. But increasingly, it feels like ...

Publicis acquires LiveRamp in $2.2 billion deal

Mike Connell — Tue, 19 May 2026 14:02:40 +0000

Image courtesy of Publicis Groupe Publicis Groupe is acquiring global data collaboration platform LiveRamp in an all-cash deal valued at approximately ...