Retail – Strategy https://strategyonline.ca Strategy uncovers and shares the bold vision, brand new ideas of Canada's national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, awards competitions, as well as various initiatives with industry partners - from the CASSIES to our presence at Cannes. Tue, 01 Sep 2026 14:18:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 What’s keeping Cadillac Fairview’s Craig Flannagan up at night? https://strategyonline.ca/2026/09/01/whats-keeping-cadillac-fairviews-craig-flannagan-up-at-night/ Tue, 01 Sep 2026 14:08:34 +0000 https://strategyonline.ca/?p=368546

In this series, we ask top industry execs and marketers about their biggest fears and concerns. What is giving top ...

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In this series, we ask top industry execs and marketers about their biggest fears and concerns. What is giving top ...

Read More]]> 368546 Amex paints Yorkville blue to promote small-business discovery https://strategyonline.ca/2026/08/31/amex-local-gems/ Mon, 31 Aug 2026 14:19:44 +0000 https://strategyonline.ca/?p=368418

American Express is taking its support for small businesses beyond its “Shop Local” messaging and onto the streets of Toronto’s ...

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American Express is taking its support for small businesses beyond its “Shop Local” messaging and onto the streets of Toronto’s ...

Read More]]> 368418 CFL teams with Tragically Hip, Province of Canada on apparel line https://strategyonline.ca/2026/08/28/cfl-hip-province-of-canada/ Fri, 28 Aug 2026 17:18:21 +0000 https://strategyonline.ca/?p=368364

The Canadian Football League (CFL) has teamed up with the Tragically Hip and lifestyle brand Province of Canada on a ...

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The Canadian Football League (CFL) has teamed up with the Tragically Hip and lifestyle brand Province of Canada on a ...

Read More]]> 368364 Drake retains stake in OVO’s sale to Authentic Brands Group https://strategyonline.ca/2026/08/28/ovo-authentic-vnce/ Fri, 28 Aug 2026 14:00:54 +0000 https://strategyonline.ca/?p=368255

New York-based Authentic Brands Group announced Wednesday that it has acquired a majority stake in OVO, the streetwear brand co-founded ...

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New York-based Authentic Brands Group announced Wednesday that it has acquired a majority stake in OVO, the streetwear brand co-founded ...

Read More]]> 368255 IKEA Canada develops gamer furniture collection with Xbox https://strategyonline.ca/2026/08/27/ikea-yxstaby/ Thu, 27 Aug 2026 12:52:46 +0000 https://strategyonline.ca/?p=368193

IKEA is betting that gaming no longer belongs in a dedicated corner of the home. The retailer has teamed up ...

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IKEA is betting that gaming no longer belongs in a dedicated corner of the home. The retailer has teamed up ...

Read More]]> 368193 Food Basics adds cookbook to its multicultural marketing strategy https://strategyonline.ca/2026/08/26/food-basics-cookbook/ Wed, 26 Aug 2026 14:45:04 +0000 https://strategyonline.ca/?p=368054

Food Basics is adding a new content-led element to its multicultural marketing strategy with “More Flavours of Home,” its first-ever ...

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Food Basics is adding a new content-led element to its multicultural marketing strategy with “More Flavours of Home,” its first-ever ...

Read More]]> 368054 Felicia bets on taste to crack the better-for-you pasta market https://strategyonline.ca/2026/08/26/felicia-pasta-tour/ Wed, 26 Aug 2026 13:35:55 +0000 https://strategyonline.ca/?p=368093

When Felicia launched in 800-plus grocers across Canada this spring, the challenge wasn’t just acquiring shelf space, it was convincing ...

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When Felicia launched in 800-plus grocers across Canada this spring, the challenge wasn’t just acquiring shelf space, it was convincing ...

Read More]]> 368093 Marquee Brands teams with JM&A to acquire Roots https://strategyonline.ca/2026/08/21/marquee-brands-roots/ Fri, 21 Aug 2026 13:24:19 +0000 https://strategyonline.ca/?p=367758

Global brand management and licensing company Marquee Brands is partnering with Canadian retail veterans Joseph Mimran and Frank Rocchetti to ...

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Global brand management and licensing company Marquee Brands is partnering with Canadian retail veterans Joseph Mimran and Frank Rocchetti to ...

Read More]]> 367758 Loyalty’s big numbers: Aeroplan’s $10B valuation, PC Optimum’s 25M points play https://strategyonline.ca/2026/08/13/loyalty-aeroplan-pc-optimum/ Thu, 13 Aug 2026 16:24:08 +0000 https://strategyonline.ca/?p=366909

Blackstone, La Caisse lead 25% purchase by investor group Air Canada is selling a 25% minority stake Aeroplan to an investor ...

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Blackstone, La Caisse lead 25% purchase by investor group Air Canada is selling a 25% minority stake Aeroplan to an investor ...

Read More]]> 366909 Petro-Canada rolls out a new type of pump for summer travellers https://strategyonline.ca/2026/08/13/petro-canada-ice-pump/ Thu, 13 Aug 2026 16:23:02 +0000 https://strategyonline.ca/?p=366936

Petro-Canada has teamed up with McCann to launch a new type of pump for one of its lesser-known top-selling items: ...

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Petro-Canada has teamed up with McCann to launch a new type of pump for one of its lesser-known top-selling items: ...

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