Research – Strategy

Sports, causes boost Canadian sponsorship spending to $4.7B

Andrea Hernandez — Wed, 19 Aug 2026 12:00:44 +0000

Sponsorship spending in Canada has grown to $4.7 billion, with brands increasing their investment in rights fees across categories. Brands ...

Walmart tops Canadian BTS shopping survey

Christopher Lombardo — Mon, 17 Aug 2026 13:50:49 +0000

Image courtesy of Skyler Ewing, Pexels For Canadian parents heading into back-to-school season, Walmart remains the dominant destination for in-person shopping, ...

Does the world still need more Canada?

Guest Contributor — Mon, 10 Aug 2026 13:46:09 +0000

Will Novosedlik’s article was previously featured in the Summer 2026 issue of Strategy Magazine. Over the years, national brand studies of how Canada ...

Visa Canada data shows football-linked spend boost in Toronto and Vancouver

Christopher Lombardo — Wed, 05 Aug 2026 15:34:19 +0000

New data from Visa Canada shows that year-over-year spend rose in Toronto and Vancouver thanks to the impact of the ...

Majority of consumers believe most brands use at least some AI: study

Christopher Lombardo — Wed, 05 Aug 2026 14:26:53 +0000

Skepticism about artificial intelligence in marketing abounds, with nearly nine in 10 Canadian consumers saying they believe the ads, social ...

In-store a near-unanimous back-to-school channel choice: study

Christopher Lombardo — Fri, 31 Jul 2026 14:03:13 +0000

Image credit: Atlantic Ambience on Pexels A near-perfect majority – 99% of Canadian parents – plan to shop in-store for back-to-school ...

Thomson Reuters unveils new AI mascot The CoCo

Cole Watson — Mon, 27 Jul 2026 14:51:14 +0000

Thomson Reuters is introducing a new face for enterprise AI, rolling out a character-driven campaign to differentiate its professional AI ...

Bud and Jays invite Canadians to reconnect for Father’s Day

Cole Watson — Fri, 19 Jun 2026 15:41:58 +0000

Budweiser Canada is looking to bring father figures and their sons and daughters back together this Father’s Day with “Your ...

Harris Poll: World Cup business optimism is high, but uneven

Laurie Wilson — Thu, 11 Jun 2026 14:47:09 +0000

The World Cup’s arrival has been met with it’s share of naysayers and doubters when it comes to predictions as ...

Canada Day plans point to outdoor, communal celebrations

Christopher Lombardo — Fri, 29 May 2026 20:22:45 +0000

Image credit: Andre Furtado/Pexels Canada Day is forecasted to be one of the least homebound major holidays this year, with Canadians ...