Media – Strategy

How Salt XC is modernizing media

Neil Ewen — Wed, 29 Jul 2026 21:47:38 +0000

The pressures facing brands today look very different from those they did a few years ago. Consumer behaviour shifts in ...

Guest Contributor — Tue, 23 Jun 2026 12:05:42 +0000

The 2026 World Cup is underway, and excitement is reaching a fever pitch. Not only is it soccer’s largest-ever tournament, ...

Carlin Jessop — Mon, 25 May 2026 13:15:53 +0000

At a time when media planning assumptions are being rebuilt, the most valuable thing a media partner can offer isn’t ...

Neil Ewen — Fri, 22 May 2026 20:53:30 +0000

The way audiences trust, discover and engage with branded content is changing. Fast. Of course, that’s probably not news to anyone ...

Guest Contributor — Wed, 13 May 2026 12:38:59 +0000

By creating playlists of shows or movies viewers will love, brands advertising on Roku can make choosing what to watch ...

Jennifer Horn — Fri, 20 Mar 2026 17:37:51 +0000

This article was previously featured in the Spring 2026 issue of Strategy Magazine. Over the next few weeks, you can find ...

Laurie Wilson — Thu, 19 Mar 2026 15:26:04 +0000

For Budweiser Canada’s, hockey in Quebec isn’t just fuel for a campaign, it’s a cultural entry point. The brand’s new “Et ...

Guest Contributor — Mon, 16 Mar 2026 15:38:02 +0000

Reaching small business owners isn’t easy. They cut across industries, regions and revenue brackets, which means they rarely fit into ...

Christopher Lombardo — Fri, 06 Mar 2026 16:46:25 +0000

The Globe and Mail’s new brand platform, “What Shapes Your World?” is adapting its typography and motto to highlight its ...

Neil Ewen — Wed, 21 Jan 2026 14:28:56 +0000

Women’s sports in Canada have never had this much momentum – or this much on the line. In just two years, ...