Strategic Objectives to lead communications for Waterfront Toronto project
Waterfront Toronto has brought on Strategic Objectives to lead communications for the next phase of Biidaasige Park’s public launch.
The agency is providing strategic counsel, media relations, stakeholder-engagement support and launch-event co-ordination as Waterfront Toronto prepares to make 10 more acres of the park open to the public later this month. Waterfront Toronto handled communications internally for Phase 1 of the park’s opening last summer.
The agency says the project brings together Indigenous partners, three levels of government, local communities, artists, environmental experts and engineers following years of collaboration.
“We’ve been working with members of our existing team to execute this exciting work, reporting into Waterfront Toronto with input from all three levels of government – municipal, provincial and federal,” Strategic Objectives VP Sadie Tory said.
Blue Door snags two clients, rebrands, expands
Toronto-based agency Blue Door has landed new work with CarltonOne and renewed its relationship with Toronto Parking Authority’s Green P brand.
Blue Door CEO Laura Silver tells strategy that shop recently added reward platform CarltonOne as a new client on a 12-month retainer focused on B2B digital marketing, The shop also recently renewed its vendor-of-record status with the Green P brand for another three years, continuing project-based work across strategy and public relations.
Silver says the agency retained 72% of its client roster year over year during the fiscal year ending June 30, a figure based on the number of clients retained compared with the number of clients at the start of the period, excluding new business wins. Renewed client relationships include GE Appliances, Ripley’s Aquarium of Canada, Canadian Opera Company and Longo’s, which recently celebrated its 70th anniversary.
Alongside client updates, Blue Door also launched a new brand identity of its own this week, developed entirely by its in-house creative team. The update includes a new logo, redesigned website and new merchandise.
