Image courtesy of Calgary Stampeders
Brookline adds gridiron client, renews two others
Brookline Public Relations recently added one new client and renewed two others.
The agency tells strategy it is expanding its work with Calgary Sports and Entertainment Corporation to include support for the CFL’s Calgary Stampeders.
The relationship includes targeted media and influencer relations that elevate visibility and fan engagement. It also encompasses strategic media outreach, securing local coverage and developing timely story angles tied to the season, key milestones and community initiatives. Brookline also manages influencer game-day experiences to reach new audiences and amplify fan interaction.
Separately, returning client Minto Group has engaged Brookline to provide strategic media-relations support for the groundbreaking of its homeowners’ association in the Wildflower community in Airdrie. The team is developing media materials, co-ordinating media attendance and managing spokesperson interviews for the real estate developer in order to generate local awareness and media visibility.
Brookline is also continuing to support long-time client Enserva – the national trade association representing the energy services, supply, and manufacturing sector in Canada – with strategic communications. The agency is developing a comprehensive marketing and communications plan while providing strategic media-relations support for Enserva’s coming fall events.
In June, Brookline promoted Amanda Upshaw to VP and hired Sarah Brunette as an account executive.
Image courtesy of UNICEF Canada
Agnostic grows client roster by two
Agnostic has added two new clients to its roster, securing PR mandates with UNICEF Canada and the Health Product Stewardship Association (HPSA).
The agency was named UNICEF Canada’s PR partner in June and will lead earned-media strategy as part of an integrated agency team that includes Diamond Marketing, which won the non-profit’s agency-of-record mandate last summer.
For HPSA, Agnostic will serve as agency of record, supporting always-on social- and earned-media efforts aimed at building awareness of the organization across Canada.
On the talent side, Agnostic tells strategy it has also promoted two members, with Emily O’Rourke upped to associate director of PR and Keri Johnson moving into an associate director of design position.
Earlier this week, Wendy’s appointed Agnostic to assist the QSR’s communications efforts in Canada.
