Image courtesy of Viz

Bob’s Your Uncle gets Viz biz

Canadian tutoring platform, Viz, has appointed Bob’s Your Uncle as its first marketing agency of record as the company “accelerates its mission to transform how families access personalized learning,” according to a release.

The engagement includes strategic planning, integrated marketing, content development, paid media, creative production and ongoing campaign management as Viz prepares for the 2026–27 school year.

Bob Froese, chief creative officer at Bob’s Your Uncle, tells strategy the biggest challenge is that the tutoring marketing is very fragmented. “There are thousands of excellent tutors but no easy, reliable way to source them. We want to fundamentally change how families think about accessing academic support.”

The partnership, the brand says, marks a significant step in Viz’s growth strategy as the company prepares new marketing initiatives ahead of the back-to-school season.

Image courtesy of WCHF

NKPR picks up client wins

NKPR has expanded its client roster with new mandates across healthcare, aviation, hospitality and the arts, with a strong emphasis on executive thought leadership and brand positioning.

The agency is providing strategic communications and media relations support for Women’s College Hospital Foundation (WCHF), with a focus on elevating president and CEO Sandra Sualim’s executive profile. The mandate includes securing media opportunities, identifying speaking engagements and thought leadership platforms, and providing digital counsel to amplify Sualim’s expertise, as well as the Foundation’s key initiatives, campaigns and impact stories. (Zulu Alpha Kilo was recently named WCHF’s AOR partner for creative.)

NKPR is working with Jettly Private Jets in a role focused on strategic communications, executive positioning and media relations to establish CEO/founder Justin Crabbe as a leading voice in private aviation, entrepreneurship and innovation.

The agency will also be providing strategic communications counsel, media relations and brand advisory services for contemporary artist Ranbir Sidhu, with a focus on elevating his profile as a leading voice in art, design and culture.

The PR shop has also been retained to lead strategic communications, media relations, influencer engagement and partnerships for Strella Strella by Modus, the new identity for Toronto Financial District restaurant Modus Ristorante. The mandate is focused on launching the brand and positioning it as a premier dining destination.

Earlier this year, NKPR announced it was working with Devron Developments, leading media relations, developing thought leadership opportunities, securing speaking engagements and commentary for the CEO, and providing ongoing strategic communications counsel.