Madeleine Gillmeister has been appointed director of marketing for Heineken Brands at Molson Coors.

In the role, she reports to Leslie Malcolm, VP of marketing at Molson Coors, which imports, markets and distributes Heineken in Canada.

Gillmeister moves into the position after spending the past 2½ years as senior marketing manager for the Molson trademark brand, where she supported campaigns including “We’ve Been Everywhere” and “Sponsor the Parents” tied to the Paris 2024 Olympic Games.

She also contributed to “See My Name,” Molson Coors’s Marketing Awards gold-winning partnership with the PWHL built around the insight that players’ names are often obscured by ponytails, making recognition more difficult in a new league.

Gillmeister joined Molson Coors as a sponsorships and events intern in 2016 and has since held a number of marketing and innovation roles across the business, including positions supporting the brewer’s seltzer portfolio.

During that time, she helped launch ready-to-drink brands including Vizzy Hard Seltzer and Coors Seltzer.

– Image courtesy of LinkedIn