Strategy

Maxine Chapman takes on president and CEO role at Destination Ontario

Laurie Wilson — Tue, 01 Sep 2026 14:14:16 +0000

After more than four years helping evolve the Ontario Lottery and Gaming Corporation’s (OLG) brand, Maxine Chapman is taking on ...

What’s keeping Cadillac Fairview’s Craig Flannagan up at night?

Laurie Wilson — Tue, 01 Sep 2026 14:08:34 +0000

In this series, we ask top industry execs and marketers about their biggest fears and concerns. What is giving top ...

Fanta expands Halloween universe with Ghost Face and AI

Laurie Wilson — Tue, 01 Sep 2026 14:07:58 +0000

Fanta is taking its long-running connection to Halloween in a new direction, expanding on partnerships with established horror franchises to ...

Cheekbone expands its beauty ecosystem into skincare

Cole Watson — Tue, 01 Sep 2026 11:24:39 +0000

Cheekbone Beauty has expanded into skincare as it looks to better serve its existing customer base and introduce new consumers ...

BeaverTails pairs with Deep’n Delicious for ‘Match Made in Canada’

Cole Watson — Tue, 01 Sep 2026 11:24:24 +0000

On the hunt for its next foodie collab, BeaverTails has partnered with McCain to introduce a new limited-time dessert across ...

Everyone wants into sports. But how do you make the investment pay off?

Adriana Ortiz — Mon, 31 Aug 2026 19:42:32 +0000

From the FIFA World Cup and the Olympics to emerging domestic leagues and hyper-local activations, sports and cultural partnerships are rewriting the marketing playbook. Hear from Coca-cola, Labatt, NFL Canada and Sephora as they unpack their partnership strategies, explain how they measure real ROI and share what it takes to create experiences that drive both business results and lasting fan engagement.

Tara Chetkowski

Director of marketing & fan development

NFL Canada

Laura Cutsey

VP, marketing and partnerships

The Coca Cola Company

Allison Litzinger

SVP, marketing

Sephora

Andrew Oosterhuis

VP, marketing

Labatt

Brendan Christie

Editor-in-chief, content director

strategy & Media in Canada

Introducing the 2027 AToMiC Awards co-chairs

Strategy Staff — Mon, 31 Aug 2026 14:33:07 +0000

Rona’s Catherine Laporte and Shaftesbury’s Jay Bennett have been selected as the co-chairs for the 2027 AToMiC Awards. Laporte, the chief ...

Amex paints Yorkville blue to promote small-business discovery

Laurie Wilson — Mon, 31 Aug 2026 14:19:44 +0000

American Express is taking its support for small businesses beyond its “Shop Local” messaging and onto the streets of Toronto’s ...

Birks and actor Sophie Nelisse show how ‘Every Jewel Holds a Story’

Christopher Lombardo — Mon, 31 Aug 2026 14:19:24 +0000

Birks has named Sophie Nélisse its brand ambassador and launched a national campaign starring the Canadian actress that explores how ...

Josh Stein named first CCO at We Are Social Canada

Laurie Wilson — Mon, 31 Aug 2026 13:56:44 +0000

From left: We Are Social Canada CCO Josh Stein, managing director Krisztina Virag and group director of sport Curtis Diggins We ...