Emily Barnes joins Klick Health as SVP of strategy
Klick Health has appointed Emily Barnes as SVP of strategy, based in Toronto, in a newly created role at the agency.
Barnes joins from Gut, where she most recently served as head of social, U.S. She initially joined Gut Toronto in 2021 as a senior content strategist before moving into head of content strategy and head of content roles.
Prior to Gut, she was director of digital at Middle Child, and has also held roles at Edelman and within technology incubators.
Her credits span culturally driven campaigns for major consumer brands, including campaigns such as Tim Hortons’ “Timbiebs,” Tinder’s “Bot Ballads” and Cheetos’s “Flamin’ Hot Dill Pickle Relaunch.”
McCann names VP of client services, head of content studio
McCann Canada has appointed Jo Catalfo as VP of client services and head of its content studio in a newly created role meant to unify the agency’s content offering across its Toronto, Calgary and Montreal offices.
The content studio is built around McCann’s proprietary tools and Omnicom parent company Omni AI, which the holding company says is designed to integrate data, content and production capabilities across markets.
Catalfo will report to Omnicom Canada CEO Bryan Kane.
In a LinkedIn post Catalfo says “I’ve always been a creative account person first, but this role sits exactly where I’ve wanted to be: a focus on elevating the creative product and delivering best-in-class work for our clients.”
Catalfo joins from TBWA\Canada, where she had been VP and group account director since June 2025. Priors, she was a group account director at Sid Lee, where she worked across the Toronto and Montreal offices leading account teams and supporting both client growth and team development.
Earlier in her career, Catalfo held senior marketing communications roles at Bell, where she worked on full-funnel customer lifecycle marketing and direct communications across both B2B and B2C portfolios.
Last month, McCann Canada appointed Pablo Maldonado ECD, based out of its Calgary office.
– Emily Barnes image courtesy of LinkedIn; Jo Catalfo image courtesy of Omnicom
