Marketer Moves: TD names new marketing VP

TD appoints marketing VP of everyday banking

Ashley Martin has moved into the role of VP of marketing for everyday banking, segments and real estate secured lending at TD.

She was previously the bank’s associate VP of integrated marketing for credit cards and personal lending for close to 2½ years before taking on her new role last month.

Martin came to banking from the CPG world, having spent close to 6½ years at Unilever Canada in a number of brand building manager positions working on products including Dove and Degree deodorants.

Moose Knuckles names integrated brand director

Elisa Schwalm has been promoted to the role of integrated brand director at Moose Knuckles Canada.

Schwalm, who joined the outerwear brand in December 2025 as an integrated brand manager, is reporting directly to Reese Pozgay, who was recently promoted to SVP of global marketing and brand at the company.

Before joining Moose Knuckles, Schwalm spent 14 years at e-commerce platform Ssense in a number of roles, including head of integrated marketing from January 2025 to December 2025.

Last fall, Moose Knuckles appointed Ian Bertrand as its VP of global marketing.