Cossette adds senior copywriter
Jordan LJ Finlayson has rejoined Cossette, where he began his copywriting career in 2014. He returns as a senior copywriter.
Finlayson was most recently associate creative director at McCann Canada, where he spent nearly four years after joining in the fall of 2022 as a senior copywriter.
Prior to McCann, he was a senior copywriter at Calgary-based Daughter, from February 2021 until the fall of 2022. Before that, Finlayson spent nearly four and a half years at St. John’s-based Target Marketing and Communications.
His work includes Mastercard’s “Store-y Tales,” Petro-Canada’s “Special Delivery,” Lotto Max’s “Action Figure,” The Lung Association’s “Smoking Forest” and Newfoundland and Labrador Tourism’s “Iceberg Finder.”
Bob’s Your Uncle adds content director
Bob’s Your Uncle has added Gabriel Bortolotto as content director. Bortolotto is an art director and social creative with six years spent building social-first strategy, ideas and creative, first at Kraft Heinz’s The Kitchen and most recently at Publicis Toronto.
His brand portfolio at Publicis included Samsung, Visa, TD Bank, Canadian Tire, Mondelez, Keurig, Dr. Pepper, Haleon, Beiersdorf and TurboTax.
Prior to joining Publicis Toronto in the summer of 2024, Bortolotto was a content creator at The Kitchen, where he worked on Kraft Dinner, Heinz, Kraft Peanut Butter and Sauces MB.
Last fall, Bob’s Your Uncle appointed Shannon Thorndyke as head of AI & performance in a bid to “move past AI hesitation and put it to work as a genuine competitive advantage for challenger brands,” according to the release.
Both Bortolotto and Thorndyke report to CEO Cora Brady.
-Images courtesy of LinkedIn
