Former Saje and Taxi copywriter moves to Salt XC
LB Cooper has joined Salt XC as associate creative director.
Allan Regan, the shop’s EVP of creative and design, tells strategy that Cooper will be a part of Salt XC executive creative director Rena Menkes Hula’s team.
Before joining Salt, Cooper spent more than a year as an associate creative director and writer with Saje Natural Wellness and previously worked at Taxi from October 2021 to July 2024 in senior copywriter and ACD roles.
Her portfolio includes contributions to campaigns such as “The Thousandaire’s Club” for OLG, “Balikbayan Magic” for Coca-Cola, “Count Me In” for Canadian Women’s Foundation and “Life As You Know It” for Canada Life.
Former Ogilvy Canada strategist joins Gale
Andrea Eden has joined Stagwell-owned creative and media consultancy Gale as its manager of strategy.
She makes the move after two-plus years as a strategist at Ogilvy Canada.
Eden’s experiences prior include three years as a strategist at experiential agency Momentum Worldwide’s Toronto and New York offices along with a two-year stint as an associate strategist at Throughline Strategy, a health insights and innovation consulting firm based in Toronto.
Veritas brings in senior director of social strategy
Stephanie Conceicao has joined Veritas Communications as its new senior director social strategy.
Conceicao spent the past seven years as the lead digital content strategist at Oliver Agency in social media manager and lead content strategist roles.
Prior to that Conceicao worked at Mosaic North America’s Toronto office for five-plus years in areas including brand ambassador, communications and social media.
– Images courtesy of Salt XC and LinkedIn
