Diamond makes CD hire

Rebecca Dunnet has joined Diamond as its new creative director.

Diamond tells strategy that the new position opened up after Darryl Graham was promoted to VP and group creative director of experiential and craft from his previous role as VP and creative director in March. Dunnet will partner with fellow creative director Sarah Deziel in the role and has already begun working on projects for the TD account.

The agency says the appointment of Dunnet, who had been working as a freelance art director for close to a decade, comes “after four years of courtship.” Beyond Diamond, she has worked on freelance assignments for agencies such as Mint, Gut, BBDO, McCann, Zulu and Cossette and supported campaigns including McDonald’s “Secret Menu Challenge,” Fairmont Hotels & Resorts “Barbie Dream Suite” and “Lay’s Cheddar Jalapeno” for PepsiCo.

In February, Jon Taylor and Andrea Romanelli also joined Diamond as creative directors.

Samantha Ben returns to Viral Nation

Samantha Ben is back at Viral Nation, where she is taking on the role of senior account director.

Ben returns to the agency after close to three years as an account director for creator marketing at Edelman, where she was the primary client lead on Microsoft’s LinkedIn account.

She previously spent three years at Viral Nation, which she joined in August 2020 as a digital marketing specialist before moving into a supervisor of digital marketing role from June 2021 until her departure in October 2023.

Prior, Ben worked at Veritas Communications for a year and a half, starting as an intern in January 2019 before moving into PR co-ordinator and PR consultant roles

-Images courtesy of Diamond and via LinkedIn