Innovation – Strategy

Budweiser reaches for a new can to celebrate 50 Blue Jays seasons

Cole Watson — Wed, 26 Aug 2026 12:59:31 +0000

Budweiser has unveiled a new set of LTO cans commemorating six distinct Toronto Blue Jays identities to celebrate the club’s ...

Christopher Lombardo — Thu, 20 Aug 2026 13:00:26 +0000

KFC is using the art of seduction to draw attention to its new line of specialty beverages as the QSR ...

Cole Watson — Fri, 10 Jul 2026 15:31:07 +0000

Subway Canada is combining two ballpark staples with SubDog, a new menu item designed to tap into the cultural pull ...

Cole Watson — Fri, 26 Jun 2026 12:15:08 +0000

Image of Adam Zolis courtesy of Labour Toronto-based agency Labour is expanding its offerings beyond PR and creative advertising with the ...

Guest Contributor — Fri, 19 Jun 2026 22:05:56 +0000

For decades, Canadian marketing has arrived at Cannes Lions with a trademark mix of pride and polite reserve. We punch ...

Christopher Lombardo — Fri, 29 May 2026 15:12:13 +0000

Images courtesy of Unilever Dove is leaning into the idea that ticket prices and concertgoers often stink. To promote its new alcohol-free ...

Cole Watson — Wed, 27 May 2026 15:57:05 +0000

A&W is embracing the growing popularity of smash burgers with a limited-time menu addition and accompanying promotional campaign rolling out ...

Cole Watson — Wed, 20 May 2026 13:24:06 +0000

McDonald’s Canada has tapped into viral trends to strengthen its menu by making TikTok-inspired crafted sodas a permanent addition to ...

Cole Watson — Thu, 14 May 2026 16:15:20 +0000

Snapple Spiked is rejoining Ontario’s crowded RTD market with a 360-degree campaign and a new focus on innovation. The “Be The ...

Christopher Lombardo — Thu, 30 Apr 2026 14:20:16 +0000

Pomp & Circumstance is marking its 10-year anniversary with the launch of Pomp, a vodka spritzer inspired by the client ...