Campaign – Strategy

What’s keeping Cadillac Fairview’s Craig Flannagan up at night?

Laurie Wilson — Tue, 01 Sep 2026 14:08:34 +0000

In this series, we ask top industry execs and marketers about their biggest fears and concerns. What is giving top ...

Laurie Wilson — Tue, 01 Sep 2026 14:07:58 +0000

Fanta is taking its long-running connection to Halloween in a new direction, expanding on partnerships with established horror franchises to ...

Cole Watson — Tue, 01 Sep 2026 11:24:39 +0000

Cheekbone Beauty has expanded into skincare as it looks to better serve its existing customer base and introduce new consumers ...

Laurie Wilson — Mon, 31 Aug 2026 14:19:44 +0000

American Express is taking its support for small businesses beyond its “Shop Local” messaging and onto the streets of Toronto’s ...

Christopher Lombardo — Mon, 31 Aug 2026 14:19:24 +0000

Birks has named Sophie Nélisse its brand ambassador and launched a national campaign starring the Canadian actress that explores how ...

Christopher Lombardo — Fri, 28 Aug 2026 13:09:11 +0000

The Work That Was revisits the stories that made the strategy newsroom laugh, think twice or do a double take this ...

Laurie Wilson — Fri, 28 Aug 2026 13:01:21 +0000

For Stella Artois, it appears a pint by any other name would taste as sweet. After spotting Häagen-Dazs’s “Let’s Grab a ...

Christopher Lombardo — Fri, 28 Aug 2026 13:01:06 +0000

Quebec-based telecom firm Fizz has refreshed its visual identity and campaign approach in an attempt to better reflect where the ...

Laurie Wilson — Thu, 27 Aug 2026 13:42:18 +0000

Reach Nexus is using subtle, self-imposed censorship to open up conversations about HIV, a topic the national research group says ...

Christopher Lombardo — Thu, 27 Aug 2026 12:53:02 +0000

SunRype Fruit to Go is highlighting the variety of its flavours and formats ahead of back-to-school season. The Lassonde brand’s “One ...