Branding
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Canada Soccer reveals World Cup roster atop CN Tower
June 1, 2026 -
Masters of the Universe takes brand-integration lessons from Barbie
May 19, 2026 -
Rick Hansen Foundation launches new brand for its advisory services
May 13, 2026 -
Vancity credit union warms up for summer with rebrand
May 8, 2026 -
Maple makes largest marketing push to date with ‘Health Yeah!’ rebrand
May 7, 2026 -
Canadian Tire fires up campaign to promote HBC summer collection
May 5, 2026 -
TD dials back the green to win Jays fans’ upvotes
May 1, 2026 -
Oxford Properties unifies operations with brand refresh
April 28, 2026 -
The valuation of trust: Closing the marketing gap
April 24, 2026 -
Canadian Museum for Human Rights rebrand centres on human stories
April 17, 2026 -
WestJet and Petro-Canada reveal plans for loyalty link up
April 16, 2026 -
Reese’s bets on creators, sneaker culture to build buzz for Big Cups
April 15, 2026 -
PC Financial highlights everyday wins with new platform
April 10, 2026 -
Canadian Tire warms up with a Hudson’s Bay summer collection
April 10, 2026 -
How Denny’s is making inroads with Canadians
March 20, 2026 -
Aquamar looks to make seafood less fussy with brand overhaul
March 18, 2026 -
New Establishment: How Jackie Wark is helping IKEA speak to Quebecers
March 18, 2026 -
Key ingredients to Mandy’s brand building recipe
March 17, 2026 -
Why mascots are making a comeback in the AI age
March 16, 2026 -
National Ballet of Canada gets a timely rebrand for 75th season
March 13, 2026 -
When packaging meets policy: what it means for brands and consumers
March 12, 2026 -
Side Launch rebrand brings Georgian Bay to broader audience
March 12, 2026 -
Mosaic repositions as ‘brand experience agency’ in evolving market
March 11, 2026 -
Muskoka refreshes packaging as shelf competition heats up
March 3, 2026 -
Denny’s repositions as ‘Canada’s modern diner’
February 24, 2026 -
Tech brands hold firm atop Ipsos Canada’s most-influential ranking
February 11, 2026 -
Pride Tape updates scope for next decade of LGBTQ+ awareness
February 4, 2026 -
A&W finds new meanings behind its name
January 30, 2026 -
White Ribbon Canada brings more heart to the world in brand refresh
January 27, 2026 -
Bruce Mau Design honours past and present with McMichael rebrand
January 12, 2026 -
Yellow Tail aims for playful-modern feel in packaging refresh
January 7, 2026 -
Cora leans on breakfast-pioneering legacy in brand refresh
November 21, 2025 -
Air Canada and Tilley explore the enduring spirit of travel
November 12, 2025 -
Prestone updates its brand for a new driving era
November 7, 2025 -
Hudson’s Bay brand debuts at Canadian Tire with holiday capsule
November 5, 2025 -
Western leans into purpose, unity in $1-billion fundraising campaign
November 4, 2025
