Branding – Strategy

Drake retains stake in OVO’s sale to Authentic Brands Group

Laurie Wilson — Fri, 28 Aug 2026 14:00:54 +0000

New York-based Authentic Brands Group announced Wednesday that it has acquired a majority stake in OVO, the streetwear brand co-founded ...

Christopher Lombardo — Fri, 28 Aug 2026 13:09:11 +0000

The Work That Was revisits the stories that made the strategy newsroom laugh, think twice or do a double take this ...

Christopher Lombardo — Fri, 28 Aug 2026 13:01:06 +0000

Quebec-based telecom firm Fizz has refreshed its visual identity and campaign approach in an attempt to better reflect where the ...

Andrea Hernandez — Wed, 26 Aug 2026 14:45:04 +0000

Food Basics is adding a new content-led element to its multicultural marketing strategy with “More Flavours of Home,” its first-ever ...

Laurie Wilson — Tue, 25 Aug 2026 14:33:21 +0000

Questrade may have been one of the early movers in Canada’s online-trading space, but it’s sure been stalwart in standing ...

Strategy Staff — Fri, 21 Aug 2026 14:31:04 +0000

The Work That Was revisits the stories that made the strategy newsroom laugh, think twice or do a double take this ...

Laurie Wilson — Thu, 20 Aug 2026 13:49:31 +0000

Beer brands tend to occupy distinctly different positions in the market – Bud for the everyman (and woman), Michelob for ...

Laurie Wilson — Wed, 19 Aug 2026 18:48:54 +0000

The Toronto Tempo is adding two new characters to its brand universe – and they’re bringing very different kinds of ...

Laurie Wilson — Wed, 19 Aug 2026 13:29:14 +0000

When Tourisme Abitibi-Témiscamingue prepared to launch its rebrand this spring, its goal wasn’t simply to drive sheer visitor numbers to ...

Cole Watson — Tue, 18 Aug 2026 13:06:43 +0000

Royal Bank of Canada has partnered with Wrexham AFC as the back-of-kit sponsor for the club that has risen to ...