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Another day, another slew of shortlist nods for “Kyle F*cking Connor.” The campaign – for KFC Canada, developed by Courage with media support from UM Toronto –  landed four more shortlist nominations in the Brand Experience & Activation category, this time for Travel, Leisure, Retail, Restaurants & Fast-Food Chains, Guerrilla Marketing & Stunts, Single-Market Campaign and Sponsorship & Brand Partnership.

“Heinz Dipper” for Heinz Ketchup through Rethink, with PR support from  Zeno Group Toronto/Chicago, also had a strong morning, with four nominations.

Today’s 13 shortlist nominations brings the total to 118, closing in on last year’s total of 131.

See who picked up shortlist nods in the first, second and third waves.

Brand Experience & Activation (13)

“Heinz Dipper”
Heinz Ketchup
Rethink, Toronto
PR: Zeno Group Toronto, Chicago
Consumer Goods
Customer Retail/In-store Experience
Customer Acquisition & Retention
Breakthrough On A Budget

“KitKat Security Detail”
KitKat
Courage, Toronto
PR: Courage, Toronto
Consumer Goods
Breakthrough On A Budget
Guerrilla Marketing & Stunts

“Kyle F*cking Connor”
KFC Canada
Courage, Toronto
Media: UM, Toronto
PR: Narrative PR, Toronto
Travel, Leisure, Retail, Restaurants & Fast-Food Chains
Guerrilla Marketing & Stunts
Single-Market Campaign
Sponsorship & Brand Partnership

“Cancer Prevention Discounts”
Broadfork Produce
Tank Worldwide, Montreal
Media: Jungle Media, Montreal / Mindshare,Toronto / Tank Worldwide, Montreal
PR: Ogilvy
Retail Promotions & Competitions
Corporate Purpose & Social Responsibility

“Sleep Talk Reviews”
Ikea
Rethink, Toronto
Media: Carat, Toronto
Use Of Humour